holistic search marketing

 

Blogging

Blogging is perhaps the greatest gift of Web 2.0 to the world. It has metamorphosed from a casual activity to a full-fledged marketing, PR, social media optimisation and search engine optimisation practice. If you do a business on the Internet nowadays it is not advisable to do it without a blog.


What is blogging?


Blogging is a form of online publishing mainly driven by people who have a desire to communicate and reach out to people who would like to listen to them, without getting involved with the technological nitty-gritty of publishing on the web. An ideal blog publishes content in the form of blog posts in a chronological order, that is, on the home page of your blog, the latest among your recent blog posts appears at the top and the remaining posts appear in the descending order of the date or time they were published on. The blog posts on the main page either appear partially or in their complete form. Every blog post has a direct link dedicated to it that can be accessed independent of the main page.

 

The benefits of blogging


  • Higher search engine rankings: blogs are highly subject-specific and hence are preferred over the regular websites by all the search engines. For instance if you publish a blog on web designing then you will have lots of content/blog posts talking about web designing. This means the search engines will consider your blog a valuable resource for their users when they search for things related to web design. The search engines are also constantly looking for fresh content to index and showcase; the very nature of blogging prompts you to publish content on your blog with greater frequency. Once the search engine crawlers have made out that you publish your blog on a daily basis they start crawling it with greater frequency and sometimes they even crawl your blog multiple times in a single day! This means your blog posts may begin to appear on the search engine results pages within a few hours and even within a few minutes (normally it takes weeks for a page to begin appearing).
  • More traffic to your business website: if your blog is under the sub-domain of your main business website then all the traffic that is drawn in by your blog goes to your main business website too. Even if your blog is hosted on a separate domain you can put your business link on it and whenever you get an opportunity you can link to your main business website from within individual blog posts.
  • Higher conversion rate: once you have developed a fan following among your regular visitors they are more likely to buy your product or subscribe to your service.
  • Informed customers and clients: informed customers and clients are always more eager buyers and subscribers. Through your blog you can educate your prospective customers or clients about your product or service so that they can make an informed decision when there is actually a time to do business.
  • Better relations and a sense of community: all successful blogs have communities around them and these communities readily turn into loyal customers and clients because they completely trust the person publishing the blog.
  • Quick mode of reaching out: whether you are launching a new product or a service or you want to put your point across in case there’s been a misunderstanding or a miscommunication, there is no medium better than your blog. Visitors come to your blog at their own discretion and they subscribe to your RSS feeds and email alerts out of their own choice, so they are already eager to hear from you.

Holistic SEO Blogging Services


At Holistic SEO we quite well understand what a critical role blogging can play in your online business success so we make an all out effort to implement your blogging strategy. We can provide you the following blogging services:

  • Installation and setup using any of the contemporary free source or commercial blogging software
  • Search engine optimisation of your blog
  • Content writing for your blog
  • Blog marketing and promotion
  • Visitor analysis and tailored customisation of your blog and its content
  • Consultation
  • Blog branding
  • Managing RSS feeds and e-mail subscribers
  • Starting and nurturing communities around your blog
  • Social media marketing of your blog
  • Linkbait content

When you decide to partner with us for your blogging needs we assign a dedicated blogging expert to your account and you can seek support whenever you need it.

Let us blog together!