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The greatest thing about the Internet is that a single person or a single entity can praise your product or service and catapult it to the greatest heights of popularity within a few hours. The same person or entity can throw your reputation into the depths of ignominy by simply writing a blog post and getting it bookmarked and promoted on various bookmarking and social networking websites, and again, in merely a few hours.
If your brand is known it needs to be protected round-the-clock, because more popular it is, more vulnerable to attacks it becomes. Due to the vast and easy reach of the Internet, the brand that has taken months if not years and millions of dollars of advertising money to acquire this reputation, can be sabotaged by a person sitting in his basement without even spending a single buck.
Why do you constantly need to manage the reputation of your brand once it has been established?
What exactly is a brand? Is it your logo? Is it the appeal you have amongst your target market? Do your products and services represent your brand? Is it your website that controls your brand? Although all these things collectively build your brand, your brand is basically the perception that people have about your business. Do they trust your company? Do they have faith in the services and products you provide? Do they recognise your company through the quality of your products and services? Are they praising your company or criticising it in online conversations?
If you don’t follow conversations related to your products or services and don’t react proactively anybody can twist and turn your brand reputation and you will only come to know of it when a terrible damage has been done and it begins to show in your bottom line.
Holistic SEO’s online brand reputation management services
Continuously protecting your brand solves two purposes:
- It minimizes the damage in case an attack is mounted upon your brand reputation
- It maximizes your business acquirement potential by creating a positive buzz around your product or service
We leverage the reach of blogs, RSS feeds, e-mail marketing, social bookmarking and networking websites, article repositories, online directories, PPC campaigns and online forums to reach out to your prospective customers and clients and make them familiar with your brand presence as much as possible. This doesn’t mean that we bombard them with marketing messages and put them off as a result. Using different channels we help you create communities that allow you to hold conversations with people who would someday like to do business with you. We make your brand recognizable with product or service that you promote.
Holistic SEO always keeps your brand in limelight by encouraging and facilitating discussions and conversations around your product or service. If blog posts, social networking messages, articles and online forum messages are being published against you we can quickly post content putting across your point of view so that people can form a balanced opinion. Now, this can only be achieved if you have already generated an audience for yourself.
If you have no audience and people haven’t heard from you before they are not going to believe you if all of a sudden you come to your defence. For this you need to work on your presence even when your online brand reputation faces no imminent danger. When you want to defend yourself and protect your brand reputation people must already be familiar with your name and must know what kind of service or product you provide.
Once you decide to partner with Holistic SEO for your online brand reputation management we assign a dedicated team that monitors conversations all over the Internet, related to your brand, and immediately takes action in case an action is required. It doesn’t mean we only take action when there is something negative happening; we participate even in generic discussions related to your brand so that people know that you take active interest in what they think about you and respond to their queries and concerns. To protect your online brand reputation we utilize the following mediums:
- Blogs
- Comment sections on other blogs and your own blog
- Social media interactions on websites such as FaceBook, Twitter, Friendster, etc.
- Link bait articles and blog posts and promoting them through social bookmarking websites such as Digg, Delicious, StumbleUpon, Mixx, and Reddit
- Online forums
- Banner ads, link ads and PPC campaigns
Don't wait until it is too late. Join hands with us and make sure your brand reputation remains intact under all circumstances.
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