Conversion Tracking

Although it makes a big difference how many visitors come to your website the real thing is your conversion rate: of all the visitors you get how many actually do business with you?

When you keep a track of your traffic and your actual business it is called conversion tracking.

Your conversion rate helps you track how much you are spending on PPC campaigns and other online advertisements and how much you are actually making.

For instance if you are using a particular landing page for your PPC campaign the amount of business you are doing through that campaign should justify the investment you’re making in the campaign.

With hundreds of campaigns running at the same time it often becomes difficult to track individual conversion rate without expert help.

Sometimes you get tons of traffic from various search engines but that traffic doesn’t convert well because maybe the right keywords are not being used while optimising your website or your website doesn’t have the right information and the visitors feel misled. Better conversion is a mixture of precise targeting and a perfect website.

What factors influence your conversion rate?

• The copy and the message of the PPC campaign or the banner advertisement.
• Usability: doing business on your website must be as straightforward as possible. There should be no distractions when your customer or client is on his or her way to conducting a transaction on your website.
• Call to action: do you actually ask your visitors to buy your product, subscribed to your service or hire you? Never assume after going through your website people will assume that you want them to do business with you. If you want them to buy from you, encourage them, ask them, to do so.
• Helpful graphics: as they rightly say a picture is worth a thousand words, helpful and complimentary images can really go a long way in improving your conversion rate.
• Relevant information: your website must have all the information needed to help your customers and clients take an educated decision regarding doing business with you.
• Loading time: your website must load as fast as possible because otherwise people leave your website and go to another.
• Convincing copy: the copy on your website must prompt your visitors, engage them and encourage them to do business with you or at least take appropriate measures to keep in touch with you in case they would like to business later on.

How can Holistic SEO help you track your conversion rate?

Tracking conversion rate, especially when multiple campaigns are involved needs a dedicated team of web professionals who are not only adept at designing and developing websites and Internet marketing but also taking timely and intelligent decisions extremely fast. Holistic SEO conversion tracking services can help you tremendously reduce your PPC and online advertising campaigns by carefully monitoring your conversion rate and making appropriate changes quickly.

We can test multiple landing pages for a single campaign in order to decide the best landing page for the selected campaign. We also closely monitor your overall website traffic and provide you with the relevant data that can help you steer your promotional and SEO campaigns in the right direction. Want to maximise your ROI? Contact us today.

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