- Getting highly targeted traffic to your website
- Converting this traffic into customers or clients
You can do the both without costing you an arm and a leg and still beat the mightiest of companies; optimised e-commerce web design helps you achieve that.
What is optimised e-commerce web design?
Optimised e-commerce web design is basically same as optimising a
normal, non-e-commerce website; the fundamental difference is
that the search engine crawlers should be able to crawl individual
product pages even if those pages are being generated
dynamically (the product names and descriptions are drawn from
a database and are displayed by a dynamic page).
A big misconception on the Internet is that for the search engine
crawlers to be able to crawl and index your web pages, your web pages
need to be static. This is not so; provided you create your content
management system or configure it in such a manner that the URLs
generated are search engine friendly URLs even your dynamically
generated URLs can be easily indexed and ranked by most search
engines.
Optimised e-commerce web design involves creating an interface
highly suitable to both your human visitors and search engine crawlers.
Your human visitors should be able to access all the products and place
orders seamlessly and search engine crawlers should be able to
access the same details without encountering hurdles.
Optimised e-commerce web design from Holistic SEO
Unfortunately a majority of customers fail to carry out business transactions
because the e-commerce websites are not optimised, and the business
owners keep on wondering how come their e-commerce websites don't
generate as much business as they should.
You need to take into account the fact that most people shopping online
are not tech-savvy; all they want is buy the product and get done with it
and if a particular e-commerce website does not make them feel comfortable
they quickly either drop the idea of purchasing the item or worse, go to
another website that has been optimised.
In order to optimise your e-commerce website we will spend a considerable
amount of time figuring out what are the most important keywords that
can affect your targeted traffic from search engines. We will also go through
your existing source code to check what factors are stopping the search
engine crawlers from properly indexing and ranking your individual
product pages. The visible components of your website will also go through
comprehensive scrutiny to make sure that there are minimum distractions
when a prospective customer is on his or her way to purchasing an item from
your website. We will study the main entry and exit points and make changes
to make sure that people don't leave your website before they have placed an order.
Aside from this we may also alter your page titles, meta descriptions,
product descriptions, content arrangement, the HTML/CSS tags and the
generic content on your web pages just to make it more human and search
engine friendly.
Whether it is an existing website or a new web site we make it sure that
all the features of your e-commerce website collectively work together
to maximise traffic to your web site and conversion rate.
Contact us today to speak with our qualified consultants » |
