Keyword Research & Analysis and Google Keyword Analysis

Keyword Research

A thorough and scientific keyword research significantly improves your search engine rankings Keyword research involves finding out exactly what search terms your prospective customers and clients are using on various search engines in order to find what you provide. When they are looking for a service or a product that you offer it is very rarely that they search your name.

It is most likely that they are searching for the product or the service by its benefits or functions or by a popular nomenclature. For instance if you are selling various models of Sony handycams it doesn’t make sense to try to optimise your website just for “handycams” because people may search for “Sony handycams” or even by the names of various models or features (something like high-definition Sony handycams).

Proper keyword research is very critical for well targeted search engine optimisation because it often takes lots of time and effort to optimise your website or blog for chosen keywords and key expressions – sometimes more than 6 months and in some instances even more than a year – and if you end up optimising your blog or website for wrong keywords all the effort and money goes down the drain.

So it is best to avail a professional keyword research service that has the required tools, Internet marketing insight and search engine marketing experience to find the right keywords for your search engine optimisation efforts.

How can we help you research the precise keywords?

Holistic SEO has provided keyword research and keyword management services to a wide array of clients hailing from myriad professions. Perfect keywords are needed whether you want your web pages to appear naturally on search engine results pages or you want to use them to run various PPC campaigns.

In both the cases a lot is at stake; when you run PPC campaigns you are paying for every individual click, so all the clicks being generated by keywords and phrases that don’t exactly represent your product or service go waste. Similarly after spending months optimising your website it is devastating to discover that you have spent all that money and time on wrong keywords.

Our keyword research procedure

Initial brainstorming

Once you have decided to partner with us we conduct a thorough analysis of your existing content to prepare a list of target keywords. Even if no content exists on your website we spend ample amount of time with you or your representatives to brainstorm upon the keywords. Together we try to study your target market and how it prefers to conduct searches.

The fundamental idea is not to get too bogged down by what you or your representatives think what should be the right keywords and expressions but what your perspective customers or clients think. You will be amazed to find great contradictions once we start the keyword research process.

Research using search engines and various keywords analysis tools

No keyword analysis tool can be as great as a human brain but nonetheless commercially successful keyword research tools do generate relevant suggestions. Even your one suggested keyword can prompt the keyword research tools to present you with scores of alternatives and combinations.

We also conduct multiple searches – sometimes they run into hundreds – on various search engines to calculate the popularity of certain keywords and to study the competition. Our initial effort is to create a list of keywords that are highly relevant but not very competitive so that you can get a head start while your website gets optimised for the other relevant and more competitive keywords.

Our keyword research services are competitively priced. We don’t offer you a fixed number of keywords as other such services offer because instead of numbers we believe in performance. Our services are available at a one-time cost or recurring cost for ongoing research.

When we provide you our keyword research service we don’t make big claims; we simply aim to generate relevant traffic for you by helping you choose the right keywords.