Market analysis

Knowing your competition and preparing for it always helps. Are you planning to launch a new service or a new product and want to know what sort of competition it is going to face in the market? Are you wondering why your competitors’ websites are doing better than yours? We offer you our market analysis services to help you understand better what gives your competitors an edge over you.

As Sun Tzu has rightly said in The Art of War: “if you know your enemies and know yourself, you will not be imperiled in a hundred battles; if you do not know your enemies but do know yourself, you will win one and lose one; if you do not know your enemies nor yourself, you will be imperiled in every single battle.”

At Holistic SEO we don’t intend to say that your competitors are your enemies but you can apply the same philosophy to beat your competition: you need to know your strengths and weaknesses and you need to know from where your competitors gain the edge over you. Here is what we can find about your competitors:

The ages of their domains: older domains normally have an advantage over newly registered domain names. It doesn’t happen always but when it comes to rankings, the older domains are preferred by the search engines. By knowing the ages of the domains of your competitors you can speed up your campaign quickly to make up for the time gap.
The amount of content your competitors have: search engine listings are all about content; the more relevant content you have the greater are your chances of ranking higher on multiple search engines for your important keywords and phrases. This gives you a basic idea of how much content you would require in order to beat your competition.
The keywords that they are targeting: what are the keywords and search terms they are using to be successful in their respective businesses? These will be the keywords you will be targeting gradually but in the meantime you can also focus on keywords and phrases that have been ignored by them. This way you will quickly start getting traffic for less competitive search terms.
How have they structured their websites: the structure of your website is very important both in terms of targeted search engine optimisation and user experience on your website. Make an unfriendly website structure and even tons of traffic won’t make much of a difference. By learning how your competitors are leveraging their website structures you can create the perfect website for yourself.
The number of inbound links they have: the inbound links are not the only factor but they are a big factor when it comes to your search engine rankings. You need to obtain lots of inbound links from other websites that are trusted by the search engines. We can find out for you using various tools available to us how many people are linking back to your competitors’ websites. This will help you decide whom to approach for your incoming links campaigns.
How they engage their visitors: it’s very important to figure out how your competitors engage their visitors so that you can either emulate them, or device a better, improved way. Engaging their visitors means how they communicate, what is the flow of information, how aggressively or subtly they use the call to action expressions and how they basically make it easier and decisive for their visitors to do business with them.

Aside from this we can also find out how your competitors are implementing their Web 2.0 strategies such as social media networking and blogging.

Know your competitors better through us and gain an edge over them. In the information age, the right information and accurate data can be the strongest weapons in your arsenal.