This is a great way of promoting when you are just starting out and you don't want to wait for your website to start appearing on the search engine result pages naturally. But considering you require sometimes thousands of visitors per day, paying for every click might turn out to be quite expensive.
The greatest benefit of search engine optimisation (also sometimes called organic SEO) is that it doesn't matter whether you get one click from the search engines or one million clicks, the only amount you spend is the one that you spend on getting your website search engine optimised. Another great benefit is you may also get valuable traffic for keywords and expressions you had missed out, but would have helped you generate more business.
When people are searching for products and services they don't use specific company names unless they are particularly searching known brand names. For instance, if someone is looking for an ethnic, handmade top she won't search for "Armani top"; she'll search for "ethnic top" or "handmade top". So if you are selling ethnic or handmade tops then you'll need to optimise your website for these expressions (keywords) because your customers will be using these keywords in order to find you on the search engines. You not only have to get found, you have to get found higher than your competitors so that she clicks on your link instead of their links.
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How can we help you search engine optimise your website?
At Holistic SEO we have a highly experienced and competent team of search engine optimisation experts who can help you attain higher search engine rankings for all your major keywords and key phrases.
The process of SEO involves:
On-site SEO
On-site SEO or on-site search engine optimisation involves optimising the design, the source code, the content arrangement, the content, various web page elements and the navigation system. Every aspect of your website must convey to the search engine crawlers what sort of information the webpages being crawled contain. Your main keywords and key expressions should be highlighted with the most appropriate frequency at just the right places.
Use more words or use less words and there goes your number one spot!
You have to be very careful how you use the language on individual web pages and what HTML tags you use to highlight the important keywords and key phrases. Everything on your page matters: the copy of your current webpage, the way the content has been organised and arranged, the navigational schema, the widgets and scripts you are using and not using, the way you have arranged your source code and the way you have created the layout. The point is, every aspect of your website can contribute to the overall optimisation of your website and consequently, the rankings on various search engines.
Off-site SEO
Just as on-site SEO is important so is off-site SEO, because it tells the search engine algorithms how important the content present on your website is. Off-site SEO involves getting incoming links from various reputed and trusted (by the search engines, especially Google) websites and blogs. You have to gather as many incoming links as possible. Incoming links primarily depend on the sort of content you have on your website -- when people link to your various pages your pages must add value to their blogs and websites. People link to you on their own when they find your website on search engines and on other websites and blogs, or you contact them, notifying them of the valuable content you have on your website.
We partner with highly successful online publishers to get you prime link locations. We also hire services of link brokers in order to get you great link placements on high-traffic websites.
With a lethal combination of on-site and off-site SEO we make sure your website or your important links show up on the first page and remain there for all your important keywords and key phrases, for a long time.
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