Web Analytics Services and Website Statistics

Web Analytics Services

Maximise the impact of traffic by minimising the scope for error. Make informed Internet marketing and search engine optimisation decisions based on highly scientific and skilful web analytics services.

What is web analytics

In order to know where you're going you need to know where you're coming from. Web analytics enable you to gather data, organise it in a tabular or graphical form, study and analyse it and draw your future Internet marketing, search engine optimisation, web design and development and web promotion strategies accordingly. When so much is at stake you simply cannot depend on your gut feeling and your knack for experimentation; you need hard data to take prudent decisions.

When you do business on the Internet all your energies are focused (aside from doing your business and conducting transactions) upon figuring out how you can generate more and more targeted traffic and maximise your conversion rate. Without knowing the statistics and without the ability to analyse those statistics it is simply not possible to predict future trends and formulate current plan of action.

A combination of tools and human expertise formulates the basic structure of web analytics; with the data obtained from web analytics tools and sources you decide what steps to take in order to increase your Internet traffic and improve your conversion rate. The data obtained normally pertains to:

Search engines from where visitors come to your website
The keyword or the key phrase particular visitors used to find your link on the search engine
The number of the search engine result page (first page, second page, third page, …) where your link appeared for the used search expression
Number of visitors coming from individual search engines
The names of other sources sending you traffic (websites and blogs displaying your link voluntarily or for money)
Entry points on your website -- the exact page your visitor arrives at
Exit points on your website -- the exact page your visitor leaves your website and goes to some external link
The average amount of time your visitors spend exploring your website
Various stages visited by various visitors
Demographics of your visitors
Number of visitors on a daily, weekly, monthly and yearly basis
Various other traffic trends

This information tells you how people arrive at your website and how they leave. For instance, if lots of people are coming to your website using wrong keywords and these visitors are not turning into your customers and clients then you can easily make out that your website is optimised for wrong keywords. Similarly if your visitors leave after visiting a particular page you can either remove it or modify it. Alternatively there might be a few landing pages that perform quite well and you may like to replicate their nature on other pages.

Again, if you get majority of your traffic from geographical regions that cannot possibly get you customers or clients, you know that you have to change your targeting.

Like search engine optimisation in web analytics too you have on-site and off-site web analytics. On-site web analytics is something we have just discussed above. Off-site web analytics involves studying generic traffic trends, keeping tabs on the conversations taking place regarding your product or service and participating in those conversations to create the right buzz -- it is more like social media networking and marketing.

Web analytics services from Holistic SEO

Whether you generate traffic through PPC campaigns, natural search engine rankings, link advertisements or a combination of all of them, through our turnkey web analytics services we can minimise your cost and effort and maximise your ROI by providing you the best possible analytical insight just when you need it. We leverage the best web analytics tools available in the market to gather, compile and analyse your traffic trends and user behaviour and take measures regarding:

What search engines you should focus more upon
Which keywords to drop and which keywords to pursue with greater energy
What PPC campaigns you should put more energy into
What structural and content-based changes you should incorporate into your website in order to improve your conversion rate
How to create effective landing pages
Determining what factors stop people from doing business with you and what prompts them to leave your website immediately
How to formulate your Internet marketing and search engine optimisation strategy
How to target different geographic regions and demographic groups

All these services require lots of number crunching and a deep understanding of what the web analytics numbers convey at different stages. At Holistic SEO we have a highly experienced and skilled team of analysts and Internet marketers that can easily streamline your marketing and promotion efforts by scientific analysis and prolonged experience. Our thorough reporting will help you improve

Natural search engine optimisation
PPC campaign management
Search engine feeds management
Online public relations and branding